Switchback

Agency FerebeeLane
Role Brand Development & Execution
Lifestyle Photography Ben Finch

Switchback, an upscale mountain-casual restaurant adjacent to The Tack Room at Cataloochee Ranch, offers a refined yet relaxed dining experience in the Smokies. Inspired by handmade hammered steel ranch signs, the logo reflects Switchback’s unique blend of upscale comfort and charm, capturing its inviting atmosphere and exceptional cuisine.